Blogs are a very efficient and easy way to promote your business, drive traffic to your site, and increase sales! Here are some top tips for writing and building an effective and successful business blog:
- write for your customers
- plan your content
- create valuable content
- once you start blogging post frequently and consistently
- post informally in order to promote the human face of your business
- keep it under 400 words
- interact with your readers if they comment
- make your blogs shareable, i.e. via Twitter
- use a web stats tool to measure your website’s performance
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