I have read the book, watched several videos, and participated in a real live Design Sprint in order to try and solve a monumental problem. This experience has taught me three things. First… teams have a difficult time focusing on problem solving when being bombarded with so many distractions. The Sprint model used by Google Ventures is a great way to eliminate the distractions and focus on getting quickly to a potential solution. Second… keeping an open mind is the key to success. Don’t try and solve problems based on what you know or think you know from past experiences, but rather be open to innovative solutions to problems. Third… embrace failure. Learn from trial and error. If something doesn’t work, learn from the experience and try again. Do not be embarrassed but rather proud that you stepped up the plate and swung for the fences. The greatest baseball hitters in history failed 70% of the time they stepped to the plate.
If you want to skip reading the book and learn the concept in about an hour, take some time to consume both of these pieces of content. It will be worth the investment of time!
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